EXPERIENCE

BIOTECH, LIFE SCIENCES, AGRITECH

Lead all us digital and traditional demand creation, marketing, advertising, PR, and communications for the golf turf, lawn turf, lawncare, ornamental greenhouse and nursery commercial segments of Nufarm, the ninth largest global crop protection company.

Responsible for driving awareness and use of Verdesian’s nutrient management, nutritionals, polymers, biologicals, and crop health chemistry solutions in the row crop and specialty crop markets in the US, Latin and South America, Turkey, UK, EU countries by leading all digital and traditional communications and marketing, public and media relations, advertising, production, social media, collateral strategies and campaigns.

“I worked closely with Reuel Heyden on our West Region marketing strategy, and he was a standout professional. His responsiveness kept projects on track, always addressing questions or pivots with speed and clarity. His fresh ideas brought energy to our work, and his likable nature made him a team favorite, fostering collaboration and open dialogue. If you need someone reliable, creative, and easy to work with, Reuel is the one.”
– Jason R.

HEALTHCARE

Grew FastMed Urgent Care, a regional urgent care network with nine locations and $1.9M in revenue in 2011 to the second largest independent urgent care network in the US with over 100 locations grossing $81.1M by leading effective digital and traditional marketing, advertising, corporate communications, public relations, community relations, grassroots and guerilla marketing with a marketing budget of $2M.

Led all advertising and digital media for Carillon, one of the largest premium assisted living networks in North Carolina, with 21 facilities managed by 1,000 employees serving over 3,000 seniors.

Reuel came to FastMed and has performed a remarkable job as Director of Marketing and Communications. He has been instrumental in developing our marketing strategy and is quick to learn and very dynamic. He is passionate about his work. He is willing to take on new challenges and responsibilities. He is quite capable of doing the job of several people. His performance has been remarkable and has impressed all of us. I’m confident that Mr. Heyden will be a valuable asset to your company as he has been to ours.
– Chris C.

EXPERIENCE IN 7 INDUSTRY SECTORS

Lead strategic and tactical integrated marketing, advertising, digital media, public relations, branding, rebranding, product launch, planning and consulting to engineering, retail, association, and small-medium businesses as Head of Marketing Communications for Heyden Communications.

I have known Reuel Heyden for about 8 years since working with him at Urgent Cares of America and Fast Med. Reuel is a great and talented guy who is hardworking and has experience in the C-suite, strategic planning, integrated marketing, leading departments, networking, building win-win relationships, and creating process development tools and tool kits for PR marketing, advertising, social media, and grassroots marketing. I highly recommend him to any organisation in need of a guy like Reuel and the types of Services he provides.
– Ossie A.

EXPERTISE

DIGITAL MARKETING

Results driving branding, awareness, demand and billion dollar revenue growth through Pay Per Click (PPC) & Display Advertising, Online Reputation Management (ORM), Paid and Content Social Media, Email Marketing, Text Marketing, Customer Relationship Management (CRM) Marketing Automation, Search Engine Optimization (SEO/SEM), Demand Creation, Content Creation Strategy, eCommerce, and Digital Assets Management (DAM).

MARKETING STACK

Leveraging marketing technology to create, drive, enhance, and maintain the customer engagements, experiences, and loyalty.

CONTACT

Let’s discuss how my experience and expertise can serve your organization’s needs, challenges, and opportunities to drive your business and mission forward.